We knew about the half million dollar ad buy by King this past week and Newsday is reporting on it.
"A closer look at King's campaign apparatus belies the congressman's professed confidence. As chairman of the Homeland Security Committee, he has access to a reservoir of political donations from lobbyists. He is expected to share those with other Republican candidates. But in a year in which the GOP is playing defense across the country in a desperate attempt to hold on to their majority in Congress, King plans to spend what is left of his $1.59-million war chest on his own bid.
Last week, King went on network television with a purported $450,000 media buy - a bold and normally cost-prohibitive move in New York, the nation's most expensive and saturated media market. Such as ad blitz is generally reserved for the most competitive races, and the clearest sign that Mejias' challenge is gaining steam, said political professionals from both parties.
Beyond saturating the airwaves with at least three different spots, King said he intended to swamp voters with 10 or 11 pieces of mail, which would mean one piece every other day.
"I have a lot of money and I'm covering all the bases," King said, insisting he isn't worried about coming up short on Election Day. "Quite frankly, I don't know what you guys at Newsday are going to do."
King has NEVER spent money like this. He doesn't even campaign but this year he is going out shaking hands at supermarkets. "Basically, you don't do this for votes - mainly for intelligence-gathering to pick up what people are saying," King said as he campaigned outside the Super Stop & Shop on Hempstead Turnpike in Levittown Wednesday. "You do it to get a sense of whether things are starting to go against you."
King doesn't hold townhall meetings, avoids any real interaction with constituents and would rather spend his time speeaking to groups that would endorse him and/or give him money.
The long and short is that King has to do what he hasn't done before because Mejias is running an effective campaign.
The question we have is how will King pay his car payments, cell phone bills and steak dinners if he empties his campaign fund?